Thursday, October 31, 2013

Why Drink Mass Market Beer?

So, recently I have had a few mass market beers. The people that I was with were surprised by my choices and questioned my beer acumen. Also, got a little ribbing from untappd friends. It may surprise some people but I am not much of a beer snob in terms of not drinking this or that just because it is mass market. I'm the same way with food.

I would like to have the best of what's available but there has to be a way to enjoy what is in front of you. These applies to life in general. It does not mean settling or making do but rather to enjoy an experience on its own merits.

To put it another way, don't let the lack of good food and beer ruin a birthday barbeque for a friend. Relax, enjoy and soak it in. The friend is more important that drinking mediocre or even shitty beer. Next time, offer to bring a case of something that is close to the style of beer. Pass it around but don't be a douche. That's my job.

I tasted Bud Light Lime Mojito for the first time because I was curious how it became popular other than the marketing. After drinking it, it made me think of a poorly made Desperados or a beer cocktail. I get why people would like it. I get why people wouldn't make this concoction of lime, mint and splash of spirits at home. I didn't like it but at some summer dinner party, I would consider introducing a few people to a similar beer cocktail or a decently made punch bowl of mojitos.

Anyways, after all that ado, here is a list of reasons on why a craft beer drinker should try mass market beer.

  • it`s what is at the bar/wedding/party/mitzvah/bbq/whatever
  • you are broke
  • you are broke and want to get drunk
  • remind yourself why you like craft beer
  • important to understand why something is popular so that you can continue to be an evangelist for craft beer (there's a reason why the Catholics were really good at their conversion rates)
  • sometimes, it`s okay to have a refreshing beverage on a warm day and not to give a fuck
  • not be a douche bag when someone offers you something they genuinely enjoy. Figure it out.
  • keep an open mind and see what the big boys are doing (Alexander Keith`s Hop Series, Blue Moon, and Beer Academy) 

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